EAA-compliant.
Faster for everyone.
Turn legal risk into a performance advantage. Automatic alt texts, AVIF conversion and Green IT in one workflow — running locally on your server, 100 % GDPR-compliant.
(JPEG → AVIF)
via auto alt texts
for conversion
Accessible images are not optional — they are required by law.
The European Accessibility Act (EAA) is in force. The question is not whether you will face a penalty, but when.
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The law is here, the deadline has passed
Since 28 June 2025, the EAA requires all B2C companies with 10 or more employees or €2 million in turnover to comply with WCAG 2.1 AA — including every image on their website (WCAG 1.1.1).
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The reality in your media library
A typical WordPress website has 200–2,000 images. According to the WebAIM Million Report, 60–80 % of those images are missing an alt text. Fixing them manually: 30 seconds × 500 images = 4+ hours of clicking, with no guarantee of EAA-level quality.
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The gap in existing solutions
Most image optimisation plugins focus exclusively on file size — none of them automatically generate accessibility metadata.
- 4
The solution: Img Performer PRO
On upload, Img Performer PRO analyses the image content via AI and writes a WCAG-compliant alt text directly into the WordPress media attribute. Retroactively for your entire media library via bulk mode. AI provider Mistral AI: EU servers, GDPR-compliant.
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The risk of doing nothing
EAA violations can be enforced by eligible individuals and organisations through the courts. Legal fees, fines from market surveillance authorities and reputational damage are real consequences — not theoretical ones.
It is the most affordable protection against EAA penalties for WordPress operators.
Why Img Performer is cleaner than the competition
Version 0.2.0 · Enfants Terribles digital GmbH, Hamburg
| Aspect | Img Performer | Typical competitor |
|---|---|---|
| Image processing | ✓ Locally on your own server | ✗ Often external CDN/API |
| Original file | ✓ Always preserved (sidecar) | ✗ Often overwritten |
| AVIF decision | ✓ Size comparison at runtime | ✗ Static format priority |
| AI alt text | ✓ Mistral (EU) · Claude · OpenAI | ✗ Often OpenAI only (US) |
| CO₂ tracking | ✓ Built-in, based on DE energy mix | ✗ Not available |
| GDPR | ✓ 100 % server-local | ✗ API required, unclear data flow |
Format support
- WebP (Free): ~30–35 % saving vs. JPEG
- AVIF (PRO): ~45–55 % saving vs. JPEG
- Automatic size comparison: smallest format wins
Engine & architecture
- PHP GD (primary) + Imagick (fallback)
- Graceful degradation — no fatal errors
- Original files are always preserved
Performance
- Default quality: 85/100 (1–100 configurable)
- Max. resolution: 2,000 px
- Batch: 10 images/minute (WP-Cron)
Compatibility
- WordPress 6.0+ · PHP 7.4+
- WP Rocket, Jetpack Lazy-Load natively detected
- src, srcset, href, data-src, data-lazy-src
Where WordPress sites currently stand — measured, not estimated.
Lighthouse audit (Mobile) of four live WordPress sites. Measured: March 2026. LCP values show the direct potential of AVIF/WebP conversion. After-values will be added here once the plugin is installed.
- LCP30.4 s
- FCP3.0 s
- Speed Index17.4 s
- Image potential (top 3)3,275 KB
- Render-blocking1,683 ms
3 WordPress uploads as PNG/JPEG instead of AVIF — greatest single saving potential.
- LCP13.2 s
- FCP8.8 s
- Speed Index8.8 s
- Render-blocking7,421 ms
Highest render-blocking value of all measured sites.
- LCP13.8 s
- FCP6.5 s
- Speed Index7.3 s
- Render-blocking4,602 ms
After-values will be added after plugin installation.
- LCP8.1 s
- FCP4.3 s
- Speed Index7.6 s
- Image potential209 KB
- Render-blocking2,873 ms
After-values will be added after plugin installation.
What happens when Img Performer PRO is installed.
The figures above show the status quo — poor LCP times, missing alt texts, unnecessarily large image files. The following test shows what Img Performer PRO actually changes: measured in a controlled environment with WordPress 6.8, 23 images without alt texts and a standard Gutenberg page.
| Metric | Before | After | Improvement |
|---|---|---|---|
| Missing alt texts | 20 | 0 | 100 % automatic via AI |
| Total image size (originals) | approx. 6.5 MB | approx. 5.0 MB | approx. −23 % via WebP |
| Page weight in browser | 858 KiB | 724 KiB | approx. −16 % |
| WAVE accessibility score | 20 errors | 0 errors | All alt texts added automatically via AI |
For uncompressed camera shots, AVIF savings are typically much higher (up to 50 %). All measurements are reproducible. WAVE audit: wave.webaim.org.
Every optimised image is a measurable step towards sustainability.
Calculate your personal CO₂ savings. Based on 21.96 g CO₂ per GB saved (German energy mix 2024, IEA).
Calculated with AVIF (PRO, −50 % vs. JPEG). Free (WebP) saves ~32 %.
Press materials
Everything you need for an article about Img Performer — ready to use.
Fact Sheet
Technical key data, comparison tables and quotes — copy-paste-ready for your article.
Go to fact sheet ↑Asset bundle
Plugin screenshots, logo set (SVG/PNG), banner at 1200×628 px. Available on request.
Request assetsPRO test licence
Journalists and bloggers can request a free PRO key for testing and reviews.
Request PRO key"A WordPress site with 500 images saves an average of 23 % in file size with Img Performer — that means several gigabytes less data transferred per month and a measurable reduction in the CO₂ footprint of every page view."— Enfants Terribles digital GmbH, Hamburg · May 2026
Press contact
Steffen · Enfants Terribles digital GmbH · Hamburg
imp@enfants.de ·
enfants.de