IMG Performer or Imagify? The comparison for WordPress
Imagify processes images in the cloud (servers in France) with an account and credits. IMG Performer runs locally and additionally covers AI labelling and alt text.
Imagify (by WP Media, France) and IMG Performer both convert to WebP and AVIF. Imagify processes in the cloud, with an account and a data-volume credit quota; the servers are in France and a DPA is in place. IMG Performer processes locally on your own server, with no account, and adds EU AI Act labelling and accessible alt text – features Imagify does not offer.
| IMG Performer | Imagify | |
|---|---|---|
| Vendor | Enfants Terribles digital GmbH (Hamburg) | WP Media (France) |
| Processing | local, on your own server | cloud (servers in France) |
| Account required | no | yes |
| AI model (alt text) | your choice – Mistral (France) recommended | – |
| Billing | license, no quota | credits by data volume |
| Data protection | no image transfer to third parties; DPA only for the optional alt-text AI | DPA available, provider based in France |
| EU AI Act Art. 50 | yes, already in the free version | no |
| WebP / AVIF | yes (AVIF in Pro) | yes |
| AI alt text | yes (Pro, your own API key, no credit cap) | no |
| AI image detection | automatic (C2PA, EXIF, AI-tool signatures) | – |
| Marker in all image sizes | yes – machine-readable marker in every size incl. WebP/AVIF | – |
| Visible label | yes, customizable design (Pro) | – |
| Platforms | WordPress | – |
| Cost | Free · Pro €69/year or €9/month | Free 20 MB/month · Growth $5.99/month · Infinite $11.99/month |
Last verified: August 2026. The current vendor pages are authoritative.
Local instead of cloud – even with EU servers
Imagify’s server location in France lowers the data-protection risk compared with US services. Still, every image is transferred to Imagify – processing on behalf of the controller with a DPA. With IMG Performer, processing stays on your own server.
Data-volume quota vs. annual licence
Imagify bills by the data volume transferred; anyone who exhausts the monthly quota has to change plan. IMG Performer Pro costs €69 a year, regardless of the number or size of the images.
What Imagify does not cover
Imagify generates no alt text and offers no EU AI Act labelling. Anyone who needs both combines Imagify with two more tools – or uses IMG Performer.
When Imagify is the better choice
- You already use WP Rocket and want image optimization from the same company.
- You want an integrated image CDN and are fine with cloud processing.
- You want to keep your server CPU unloaded for very large libraries.
When IMG Performer fits
- Data protection and local processing come first.
- You want AI labelling and alt text in the same plugin.
- You want predictable costs instead of a volume-based quota.
For an overview of further local and cloud alternatives, see the guide GDPR image optimization without the cloud.
Disclaimer
Note: Information on features and prices – including those of IMG Performer – reflects our knowledge at the time of publication and may change. We accept no liability for its accuracy. The current product and pricing pages of the respective providers are authoritative; information on IMG Performer is available at img-performer.enfants.de.
Frequently asked questions
Can I switch from Imagify to IMG Performer?
Yes. IMG Performer works with the existing originals in the media library and creates new WebP/AVIF variants from them locally.
Do I lose a CDN with IMG Performer?
IMG Performer does not include its own CDN but does not force one either. You can put any CDN in front of it.